Box office is only entitled to the movie wherein movies earns millions of peso or dollar or whatsoever. Everybody is very much aware about what's happening in our surroundings. Experiencing crisis in our country today is not easy for us as a consumer.
Rice is the primary needs among Filipinos, as we got used to eat rice three times a day. How could you imagine people grabbing, hitting in the sun just to buy one or two kilos of rice?
I see in the television, thousands of people pulling their line to buy NFA rice and it is everyday!
And take note that's everyday, that's a real Box Office!